Henkel in India operates in two business areas: Adhesive Technologies and Consumer Brands. Headquartered in Navi Mumbai, both Adhesive Technologies and Consumer Brands, through the Hair category, have a strong presence in the country.
Ensuring everyone's safety during Covid- An Awareness Campaign for Employees & Associates
The Brief
When the COVID-19 Pandemic led to unprecedented and unanticipated challenges, the brief for the Campaign was to create awareness about the procedures to be followed, as per WHO norms.
Our Approach
We identified the need to reinforce the importance of preventive measures and practices in a sustained manner, to deal with the virus over the long run. We came up with a simple and clear approach: ‘Call to Action’.
Creative Idea
Since we were all affected equally, it led us to the idea that preventive behavioral practices would be critical to winning the fight against the virus. This fight would be won when individuals altered their mindset so that everyone would benefit. The creative idea was designed through sustained reminders, clear & pin-point messaging and self-questioning thought.
REMIND YOURSELF… DO I?
Campaigns Delivered
The campaign created a habitual change because of the simple and direct single proposition: the reminder to “DO I?”
One of the biggest contributors to the pandemic was anxiety and stress, compounded by over information and way too much medical informative material. Therefore, our simple ‘CALL TO ACTION’ reminder worked.
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